The KOSÉ Group focuses mainly on the manufacturing and marketing of cosmetics. Its strength lies in its unique and high-value exclusive cosmetics. Our policy is to offer original and valuable products in all of our brand categories, particularly in the high-prestige and prestige brands, which are characterized by high added value, as well as the cosmetaries* brands, which offer inexpensive and affordable products, mainly in the self-service category.
We also offer through various sales channels highly original brands with a wide variety of features to precisely meet the diverse needs of customers. Our brands are divided into two major categories: the KOSÉ brand, a brand that has the company’s name on it, and the individual brands, which represent a wide variety of highly original brands.
The Highest Levels of Quality and Service:
A group of top-quality brands developed by integrating all of KOSÉ’s cutting-edge technologies. They are sold mainly at specialty cosmetics stores and department stores that distribute exclusive brands. KOSÉ’s specially trained beauty staff offer fine-tuned counseling, including skin diagnosis, to help each customer select the most suited products.
High-Value-Added Cosmetics for a Wider Customer Segment:
A group of brands that, while pursuing high added value, meet the needs of a broad range of distribution channels, from specialty cosmetics stores to mass retailers and drugstores. This group includes such brands as SEKKISEI, ESPRIQUE and ONE BY KOSÉ.
One Step Above the Rest:
A group of self-service brands, including cosmetics and toiletries such as shampoo and conditioners, which are developed using the same approach as the one used to develop cosmetics. We call this category of products “cosmetaries.” We offer high-quality products at reasonable prices through mass retailers, drugstores, convenience stores and other retail outlets.
-- President’s Message --
Toward Further Progress:
Kozaburo Kobayashi, who founded KOSÉ in 1946, poured his limitless passion into making cosmetics that give people dreams and hope. Even during the post-war period of shortages, Mr. Kobayashi committed KOSÉ to making quality products that truly exceeded the expectations of each customer. This spirit remains alive in all facets of our business today, from research and development to manufacturing, from customer-oriented consultative sales to distribution, to our unique brand marketing system that perfectly matches brands with sales channels. We believe it is this spirit that gives KOSÉ the strength and drives the company to do more.
Since assuming the position of president in 2007, I have focused my efforts on developing a foundation from which we can grow into a global company while still preserving the corporate culture. We started our journey to achieve challenging goals by overturning existing norms through a borderless approach to accelerate our global growth. In line with its basic strategies —“ Promote brands to win recognition and respect around the world” and “Sustainable improvement in performance ”— KOSÉ will redirect its approach to achieving growth in such a way as to expand its presence in the global market.
We have also became a member of the UN Global Compact in July 2017 to fulfill our fundamental responsibility in society and environmental sustainability as a member of the international society.
We will continue to maintain our ardent passion for cosmetics and work together with our stakeholders. Your continued patronage and support are greatly appreciated.
